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The figure that appears in many of my images is known as ‘The Cage’s Keepers’ or ‘The Keeper’ for brevity. It is necessary to point out that the cage, an analogy for society created by the German philosopher Max Weber, is not locked but open, and one may leave at anytime. Therefore, the role of ‘The Keeper’ is to furnish the cage with the ideology necessary to keep the inhabitants inside it. ‘The Keeper’ is an allegory of the prevailing ideology of capitalism which has infiltrated and rules over much of our modern existence. I use him in my images in order to address the presence of capitalism in the spaces of the everyday. The character is also an echo from my own past as a former corporate employee, while the briefcase, belonging to my father, is another icon of the corporation.